Channel 4 web only content: This is a knife

The first episode has done the rounds on YouTube, but here’s the official website.

This modest video represents a lot more than the sum of its parts. You’re looking at the future of broadcasting in the UK. Channel4, BBC and now MTV UK are all getting in on it.

Okay, it’s web content devised by an elected team and not users themselves (but what’s the bets they were once / still are users?).