Monthly Archives: July 2006

YouTube overtakes MySpace

I must admit I did a double take when I first saw the headline on Mediaguardian.co.uk. My eye had swapped around the two halves of the word ‘overtakes’.

Not quite sure if this PR coup by Alexa warrants a slot on the front page, but Mediaguardian does tend to favour fashionable trends. I can’t find it on any other sites as of 11am, so at least it’s exclusive.

But this kind of news does provide an ideal opportunity to contact YouTube direct and ask the question which I’ve yet to see answered: how, and importantly, when does it intend to generate revenues?

Will MTV Flux everyone off?

I apologise for the headline – I couldn’t help myself.

I noticed there’s a bit of a buzz about the launch of MTV Flux, supposedly the music network’s answer to the loss of yoof audiences to the web / MySpace et al.

Exicting stuff so far, but the story actually broke in New Media Age magazine a few weeks ago (perhaps this week’s FT.com story had the exclusive on the Flux brand).

A slight spin on this model has actually been live on Trouble Homegrown for a while.

It’ll be interesting to see how users react to this platform (if indeed that’s what it is).

Has Sky bought Mykindaplace.com?

I hear that Sky has now bought teen girls site mykindaplace.com outright.

Mykindaplace.com is a popular site – it’s got a thriving community and has an established footprint as a major publisher. It was founded by Matthew Wright, the celeb showbiz correspondent who left his job at the Mirror to set this and other sites up.

I’d say this deal is more about plugging a hole in its publishing operations. Sky has news sewn up, but lacks expertise in teen content / publishing. It could, for example, provide AOL-like content services for its newly acquired broadband subscribers.

My take on this news: what’s now going to happen to the site’s sister (or should that be brother) site Monkeyslum.com? A much needed revamp?

Teen males are really, really difficult to target online, and so far, efforts in this arena tend to focus on the old (ie stale) games, gadgets and girls approach to publishing. Even the BBC has given up the ghost after ditching male teens as an audience on BBC Teens (now called Slink)

At launch, Monkeyslum.com was (said to be) pulling in 250,000 unique users. Even if that’s still the case, it could do so much more.

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Technorati influences running order on BBC Newsnight

I’ve just received BBC Newsnight’s email newsletter and was shocked at what I’d read.

Daniel Pearl, Newsnight’s deputy editor revealed that as well as sifting through the thousands of spam emails Jeremy Paxman gets (his email is easy to guess apparently), the running order of the show was changed because of what was kicking off on Technorati.

It takes seconds on a site like Technorati to discover what people are talking about and searching for. This has begun to make an impact on the programme. So, for example, late on Monday night the most talked about subject in the blog world was Newt Gingrich’s appearance on America’s Meet the Press, in which he said that we are in the midst of a Third World War.

The next day we contacted Gingrich and that night he repeated his claims on Newsnight (watch it here). So in that sense blogging had an immediate impact on Newsnight’s running order.

I knew popular and respected blogs would influence news or at least provide good commentary during a report – but to hear MSM are using sites like Technorati to gauge public feeling is incredible.

It makes sense – want a quick indication of what the public is reading / talking about? Look for the story with the biggest amount of bookmarks or diggs.

Of course, the community on Technorati doesn’t really represent a cross section of the world at large (unless there are six billion 24 year old white mate geeks in the world), but as web penetration proliferates, these sites will become more reliable.