Will MTV Flux everyone off?

I apologise for the headline – I couldn’t help myself.

I noticed there’s a bit of a buzz about the launch of MTV Flux, supposedly the music network’s answer to the loss of yoof audiences to the web / MySpace et al.

Exicting stuff so far, but the story actually broke in New Media Age magazine a few weeks ago (perhaps this week’s FT.com story had the exclusive on the Flux brand).

A slight spin on this model has actually been live on Trouble Homegrown for a while.

It’ll be interesting to see how users react to this platform (if indeed that’s what it is).