I must admit I did a double take when I first saw the headline on Mediaguardian.co.uk. My eye had swapped around the two halves of the word ‘overtakes’.
Not quite sure if this PR coup by Alexa warrants a slot on the front page, but Mediaguardian does tend to favour fashionable trends. I can’t find it on any other sites as of 11am, so at least it’s exclusive.
But this kind of news does provide an ideal opportunity to contact YouTube direct and ask the question which I’ve yet to see answered: how, and importantly, when does it intend to generate revenues?