Answer letters to create community – former editor of the Independent

A great piece of advice for blogs, newspapers and magazines from Andrew Marr, one time editor of the Independent. This can happily apply to users’ comments aimed at the blog’s author.

[Letters raised] interesting questions about our reporting and values. Perhaps
because we had such a small circulation, I tried to answer as many as possible
personally. Readers want to feel they are part of a community and it is an
editor’s job to show they are…[I] started a column called ‘Letter from the
Editor’…it got a big response.

This extract is from Andrew Marr’s My Trade. Out of courtesy, I’ve included an Amazon link to the book.