Google – the saviour of print ads?

Today Alan Rushbridger, editor of the Guardian newspaper suggested that classifieds are in their death throws. Alan predicts that by 2007, search engine ads will have taken over.

But Google’s now said to be trialling a service where AdWords customers can buy print newspaper ads online.

Customers can select a newspaper title from a list, then upload their graphics, copy etc.

A very nice service indeed. Will we see this eventually being extended to video ads? Okay, so Vauxhall won’t upload their new TV ad via a Google ad platform, but they might upload it for use / advertising on Google and other partner sites which support video. After all, newspaper publishers are starting to look at producing video content e.g. Manchester Evening News, Daily Telegraph and The Times.

It’ll be interesting to see how this pans out.