This has been mooted for a while, but now reports suggest the government has admitted it’s looking to move public sector job ads from newspapers to the web.
The government’s advertising is thought to account for 12 per cent of all recruitment ads, so this is no small event.
A story on Brand Republic suggests that the DTI is talking to publishers on ways to smooth the transition. What isn’t said is whether this is a two stage migration – where job ads are moved to publishers online, then eventually posted on a government run website. Perhaps publishers will be invited to run sections of a government run website.
Publishers, like the Guardian, both offline and online, will be watching these developments like a hawk.