It’s Bournemouth vs Bath! Imagine’s MD Damian Butt has told GamesIndustry.biz that it’s set to beat video games magazine publishser Future in terms of sales of video games mags.
Growth of any kind in print is good news, but more interesting is that Future’s last ABC report showed a drop in ‘official’ magazines while the broader and unofficial mags like Edge, Xbox World 360 and Games Master (holy rebrand and repositioning – is that still going?!).
I’d be interested to see what plans Imagine has for its titles online before other’s steal their thunder. It has a few forums set up (for example X360). but they’re pretty basic.