What is the purpose of your web copy?

I’m stating the obvious here, but it’s amazing how many clients don’t fully anticipate or appreciate their user’s needs when it comes to web copy.

When devising web copy or a content strategy, ask yourself the following questions:

What is the purpose of your web copy? What does it need to achieve? What do customers need to do on your site and will the copy help them?

There’s hundreds of more questions you need to ask yourself. For example, does your web copy ‘sell’ your services, product or public information? Is copy ‘on message’? Does it reflect your brand values? Don’t know what your brand values are? Then find out! Does copy meet your editorial guidelines? Don’t have any guidelines? Then write some!

Rant over.