The Association of Online Publishers (AOP) has brought joy to the masses by revealing that revenues for digital publishers are on the up.
The association, which counts Simon Waldman, group director of digital strategy for Guardian Media Group as it’s chairman said that revenues grew by 60 per cent over 2006, and is predicting a 72 per cent growth for 2007.
The majority of revenue growth is still coming from advertising which isn’t great news given the exposure to any economic downturn. That said, publishers said that revenus from paid for content grew by 50 per cent during 2006. A whopping 46 per cent of AOP member publishers charged for content in 2006.
Read more about the story at Netimperative
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MySpace is to launch its own social news site. Unlike other sites which rely on user submissions, the site will search and aggregate web news stories itself, but allow users to rate news, meaning the community will edit or direct the prominance of stories on its homepage.
Steel yourselves for a home page which ranks a four legged duck (now three legged by the way) over ‘hard’ news e.g. politics, war, business etc.
Publishers will be able to exclude their headlines from the site to avoid any issues with copyright (i.e. Google News and the flak it got from publishing content from other sites).
More on this in the Boston Herald.
MySpace News will live at this address.
Channel4’s Pulp magazine has been shelved after just two issues, resulting in the loss of 14 jobs at contract publisher Brooklands Group.
The magazine, which was described as being Brooklands biggest project to date in October last year, sold just 9,000 issues, despite very strong interest by readers and the industry before launch, according to the MediaGuardian. Popworld Pulp had a print run of 130,000 copies.
Brooklands was brave in bailing early rather than trying to battle on through and “prove the market wrong”, but it must now get more information on why it failed with readers.
I’m surpised I’ve not seen more comment on how Pulp’s closure reinforces the idea that web is now preferred over print among web savvy 16 to 24 year olds (the mag’s target audience).
Given the time and effort Brooklands spent on marketing , not to mention Channel4’s TV spots, does Pulp’s demise represent an important watershed? Or is this an example of how digital needs to play at least some part when targeting this age group? The likes of Dennis (Monkeymag) and Natmags (Jellyfish) seem to be focusing on digital only launches after all.
Was there a plan to launch a supporting website for Pulp? Was it planned for issue 3? Was a seeding MySpace profile proposed at all?
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