James Carter, former FHM publishing director and founder of Dennis Publishing’s Moneymag.co.uk, has helped launch a new extreme sports site mpora.com.
The social networking site is tied in with 12 offline magazines published action sports outfit Factory Media.
It could be seen as Brand Republic meets MySpace, but it needs time to take off.
More info on how Factory Media came about on Press Gazette.
UPDATE: Thanks to MediaGuardian for the link.