Monthly Archives: April 2007

Monkey magazine adopts celebs only policy

Dennis Publishing’s web only lads mag Monkeymagazine.co.uk is relegating ‘real women’ to inside the magazine. From now on, only well known celebs will appear on the front cover.

Why? Nothing official appears to have been said, but Brand Republic’s story reminded users that a media buying agency had recently aired concerns over the web mag’s more controversial content.

In a move which may signal advertiser’s renewed confidence in the mag, Monkeymag.co.uk has secured its first fashion advertiser. Creative for Ben Sherman will include a video stream showcasing its new men’s collection with a direct link through to the brand’s e-commerce site.

Dennis Publishing is considering rolling out another electronic magazine within the next three months, and an additional two by the end of 2007 according to mad.co.uk.

In January, research compiled by Nielsen//NetRatings found that Monkey was pulling in 347,000 unique users compared to FHM’s 378,000 (presumably per month).

Still no sign of user generated content being rolled out on Monkeymagazine.co.uk. No doubt it’s when, not if, but I’d be interested to know how it’ll be implemented. Will forums within a paginated magazine – albeit ‘virtual’ – work? Or will Dennis continue the current tactic of basing the mag on user nominated content with the monkey editorial team acting as gatekeeper?
Get 3 Free issues of Maxim magazine – also from the publisher of monkeymag.co.uk
UPDATE (28/05/08): Why is this post so bloody popular??? READ MORE MONKEYMAG STORIES.
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