Monthly Archives: July 2007

Be part of the ‘most creative organisation in the world’

Apparently, the BBC is changing. Its aim is to be the “most creative organisation in the world,” delivering content that “audiences simply love.”

And just how are they going to do that? By appointing an internal communications editor on £30k, that’s how.

According to a job ad on Chinwag:

“Heres your chance to be part of it. BBC InternalCommunications has a pivotal role to play in transforming the BBCfor the digital age and delivering a world-class communicationsservice to managers. Working within the Internal Communicationsteam, youll be responsible for the day-to-day and ongoingdevelopment/project management of the new portal, advising oninformation architecture, layout, design issues and site content. An experienced web publisher, youll possess excellent writingskills, and have a sound understanding of web productiontechniques, including content management systems. Youll also havea working knowledge of the latest developments in web technology,particularly in producing audio content for publishing. Applications to be received by 1 August.”

Want to change the world? Visit

GQ editor whines about photographers in a blog…

…because he’s the editor. Of glossy magazine GQ. And that’s what editors of glossy magazines do. People in his office even make sure they get him out of the office when photographers visit.

Highlight: Dylan met David Bailey on a shoot. Was a bit snippy and called Dylan a name. So Dylan answered him back with a witty retort because “with Bailey, you have to give as good as you get.” Since then they’ve been THE BEST OF FRIENDS.

The Dylan Jones blog -read it.

Relaunched FHM to become ‘Arena’

EMAP’s FHM magazine – relaunched today – is thought to be focusing on a content strategy described as ‘Arena meets Men’s Health’.

Relegating its traditional recipe of z-list babes and shock pics to EMAP’s web vehicles, new editor-in-chief Anthony Noguera is thought to be building on his success with niche interest and high end features in the likes of Arena magazine.

As well as gadgets, PC advice and technology, health and fitness will also feature following succcess with the increasingly popular Men’s Health magazine.

A new twist on the agony aunt – 100 year old men advising readers on the finer elements of life.
Arena is now thought to be changing its focus to go more high brow, targeting GQ audiences.
Noguera took over the reigns at FHM in February this year after editor-in-chief Ross Brown left after 10 years at the helm.
The new magazine features a cover which boasts of being ‘Under New Management’. By this, we assume this means Brown is not the only member of staff to no longer be with the magazine.

‘After three months of late nights that saw the destruction of 5,000 chocolate digestives and a 30% increase in shares of Nescafe, we’ve cracked it,’ reveals the website.

A new broom if ever there was one. All eyes are on Noguera.

Phil Elliott appointed as new editor of

Holy crap – gaming news site has appointed Phil Elliott as editor.

Taking over from Ellie Gibson, Elliott joins after one year as editor of GameSpot UK. He’s also worked at BBC Radio Five Live.

I’m hoping Elliot’s first action point is sort out the site’s impenetrable e-newsletter. Any suggestions on what else Phil should change?

No idea who this Phil bloke is? Read some of his posts on GameSpot UK, including his not-so-tearful farewell post.

Gary Cutlack of UK Resistance joins Shiny Media blog network

Major coup for Shiny Media – they’ve signed Gary Cutlack of the excellent UK Resistance and Idiot Toys blogs.

A post on Shiny Media says Gary was on ‘a shopping list of talented bloggers that one day we hope will join our team.’

The big question: Who else is on that list? And (okay, two big questions) can we guess the people on that list by looking at what sectors are missing from Shiny Media’s growing network of niche blogs?
See what all the fuss is about

How to turn an idea into a business

New book, How They Started by David Lester, features in-depth interviews with founders of brands such as Dyson, Sage, Dorling Kindersley, Gu, Pizza Express, Innocent Drinks, Cobra Beer and Bebo.

The book looks at how these brands started with a simple idea and turned it into a business success. Find out how they each raised money, tested the idea, sourced the supplies, made the first sale and found the right staff.

Telegraph Business Club members can buy this book with a 12.5pc discount.

Take a look

Yahoo360 brand to disappear and become Mosh?

As tipped on contentcontent back in June, we could be about to see Yahoo decommission its Yahoo360 social networking brand and merge it into something called Mosh.

TechCrunch tips that Mosh (avaible only to Yahoo employees at is likely to the final resting place for the portal’s social networking platform Yahoo360 – which was demoted from the home page a little while ago.

Screen shots, if genuine, are very drak and green. Looks like they’re going for the messy MySpace route instead of the ‘clean’ Facebook or Bebo design.

Read more at TechCrunch

The end of Revolution magazine in print?

New media business print mag Revolution is being offered in digital magazine format.

The mag, which is published by Michael Hestletine’s Haymarket Publishing, will be live for July/August’s edition (two months to account for the slow advertising period we imagine) for free as a virtual magazine after partnering with Ceros interface.

A report of the Ceros deal on Haymarket’s own Brand Republic failed to mention how ‘paperless’ the magazine might be in future, as in, will a print version continue to exist? Will one need to exist, now that advertisers are being offered rich media and links to their sites?

If so, will the mag continue as a free download and be funded by ads alone?

Although they feel like a throwback to, ‘virtual’ magazines are taking off among publishers – perhaps because their ads are easier to sell. Advertisers ‘get’ the traditional quarter/half/full page ad slots.

It’s doubtful that Haymarket would go to all the trouble of laying out the mag only to pull the print version, but let’s wait and see.

Wonder what the team at Centaur’s New Media Age make of all this?
Update (15/10/07): At least one member of Centaur staff has read this post. Care to comment?