How to turn an idea into a business

New book, How They Started by David Lester, features in-depth interviews with founders of brands such as Dyson, Sage, Dorling Kindersley, Gu, Pizza Express, Innocent Drinks, Cobra Beer and Bebo.

The book looks at how these brands started with a simple idea and turned it into a business success. Find out how they each raised money, tested the idea, sourced the supplies, made the first sale and found the right staff.

Telegraph Business Club members can buy this book with a 12.5pc discount.

Take a look