Okay, the bit about looking into branded desktop apps smells like the branded baseball caps I used to get while a new media journalist, but Mitchel Ahern provides some good advice on iMedia Connection nonetheless.
Reading this, I realised how little clients fully exploit social media and supposed web 2.0 platforms. The basic mantra of ‘go to where your customers are’, whether that’s IM or social media platforms should be a no brainer. Hoo-hah. As someone playing a blind man once said.