Another day, another branded umbrella portal. This time it’s IPC Connect and it’s launch of Good To Know, a new women’s portal linked to titles like Now, Woman and Pick Me Up.
Covering health, food and diet (clearly all women think about according to publishers), IPC Connect says the portal will evolve to meet the needs of its users. Which probably means it could take off or close in the space of three to six months.
Interesting to note that more and more publishers are exploiting umbrella niche-interest web brands to support their offline (and mostly income generating) products.
Talking of umbrella brands, Brand Republic reminds us that Good To Know follows launches not long after House to Home, the portal by IPC’s home magazine publishing arm IPC Southbank.