Daily Mail and Mail on Sunday co.uk titles get 12 million unique users

Incredible figures for the Mail titles, but this is potentially terrible news for Telegraph readers in more ways than one.

The new figures may ask some to question the Telegraph’s claim about being ‘Britain’s No.1 quality newspaper website’, but the success of the Mail online may encourage the boys over at the Telegraph to pursue an even more inflammatory Mail approach to news.

I’m amazed this or the ‘Britain’s No.1’ claim wasn’t picked up by the Guardian’s digital media reporter when speaking to Edward Roussel, the Telegraph’s digital editor: http://media.guardian.co.uk/newmedia/story/0,,2154828,00.html