Many of the web editors I know are looking to broaden their experience in community management. Why? Well, now that content managment is about editing (or rather ‘filtering’) user submitted content just as much as it’s about editing a ‘broadcast / top down’ product, editors want to future proof their skill set.
So I ask you: what are the skill sets needed for a community manager? What skills can a web editor learn to extend their experience in this area?
A job ad in NMA on April 2007 detailed the following, albeit brief, requirements:
As a brand new website for interior design trends and hence has enormous scope
for creativity. As Community Manager your role will be to lead incentives to
increase membership sign-ups across the website. You will manage email alerts
and generate quality content, that stimulate quality activity and grow traffic
across the site. Excellent copy writing skills essential.
“Lead incentives to increase memberships sign-ups”, “generate quality content” and “grow traffic”? Aren’t these tasks expected of a normal web editor? With this in mind, is there a distinguishable difference between the traditional web editor and the community manager? Do tell me.
In the meantime, here’s a good post on the evolving role of the community manager on onlinecommunityreport.com.