Monthly Archives: September 2007

WPP buys agency behind ITV.com website

Global advertising group WPP has bought Schematic, a digital agency employing 255 people in LA with revenues of $29.6 million for the year ended 31st March 2007. The press release says the move “continues WPP’s strategy of developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media.”

Brands missing out by not connecting with ‘Lady geeks’

Consumer electronics manufacturers and retailers are to miss out on £600m by not connecting with women, says Saatchi & Saatchi report called Lady Geek.

Around 35 per cent of women polled said they’d spend more on gadgets if targeted better or had guidance in stores and on websites.

Perhaps the issues raised in the report may have helped save Future’s Gadget Candy.

Handbag.com and contacting bloggers

Someone from the Handbag.com (or someone claiming to be from Handbag.com – their press office or PR agency?) emailed us last week asking if they could send me a press release about their website. Then didn’t send us the press release.

We’re not going to get all Tom Coates about this, but if you’re going to develop relationships with bloggers, follow up on emails / deliver on promises. Especially when they say they’re happy to receive embargoed press releases.

Mike Butcher launches TechCrunch UK & Ireland as a blog

Mike Butcher, the former editor of digital industry mag New Media Age, has launched a blog called TechCrunch UK with a remit to cover internet and mobile on “this side of the planet.”

Butcher helped launch an original incarnation of the TechCrunch UK site for the first time in 2006, but after what appear to have been some really complex issues, he’s now launched the TechCrunch UK in a blog format.

See Mike’s launch post on TechCrunch UK

If you recall, left NMA a while back to help with the UK edition of the Industry Standard, which closed, then mooted a comeback. He’s since been blogging on his industry related mbites blog (which details his experiences at TechCrunch UK the first time round).

Parents..! Not all kids want to go to university

I read something about this TV ad on MediaGuardian a while back, but I’ve only just come across the site: http://www.edgecampaign.co.uk/02.php

Intersting campaign this – and an effective campaign microsite, which hopes to encourage parents to ease off pressuring their kids to go to university, when it may not be their first choice.

Web Content Editor – Temp – £120 a day

Web Editor / Web Content Editor / Web Designer with HTML, Photoshop and general front end web skills required by major organisation for 1 month contract located Southwark, London.

You will be responsible for proof-reading, editing (for key words etc.) and publishing a range of content to their website.

Candidates will need good HTML, Photoshop and general front end skills as well good attention to detail and excellent written communication skills. Ideally your back ground will include adding and managing content via CMS systems.

This is a 2 month contract paying up to £120.00 per day; candidates must be able to start Tuesday 11 September.

Apply at Jobsite

Blog publishing network Shiny Media extends to US

Shiny Media is to target US audiences with two new fashion blogs.

Compared to “selling ice to eskimos” as one friend of Shiny Media suggested upon hearing the news, the company will attempt to crack America with Shiny Style and make-up site Shiny Gloss.

Shiny US will eventually become ten US focussed fashion blogs headquarted on the East Coast, but supported by bloggers from all over the country.

“With Shiny US we intend to keep all that’s great about Catwalk Queen and Shoewawa like the quirky stories, videos and focus on affordable fashion,” says Shiny US’s Editorial Director, Andrea Thatcher on the Shiny Media site, “but the blogs will written by Americans for Americans and will major on what’s hot in US fashion stores.”

Set up in 2004, Shiny Media currently runs 30 websites, all of which attract 3.5m unique visitors monthly. “To put that in some kind of perspective,” says the site, “that’s up 700,000 readers on July. If we keep up this level of growth those BBC online execs should start to worry sometime around 2011.”

Looks like Bright Station Ventures investment of $4.5million in January will soon pay off – an approach by a major publisher must be on the cards anyday now.

‘Digital litter-acy’ fears over privacy as Facebook opens up to search engines

Get worried if you’re applying for a job – HR departments might soon be able to see your profile via major search engines.
Om Malik suggests that opening up social networks could spell trouble, given that we’re leaving ‘digital litter’ all over the place.
Social network profiles – and blogs – represent a weapon of mass destruction when it comes to the future of thousands of young career hopefuls.

Not everyone opts for the shock and awe approach of Aleksey Vayner’s video CV, but many younger users may be in danger of indirectly damaging their own employment prospects hundreds of times over, without realising it, thanks to blog entries that would horrify even the most progressive of human resources departments.

It’s vital that users consider the consequences before adding anything controversial to their blog. Users still – mistakenly – believe that throwaway comments made on a blog don’t really ‘count’ in the real world, when in fact the opposite is true.
Why else would big brands be wooing opinion forming bloggers? The authorities are now also beginning to treat abusive comments via friends’ blogs or social network profiles as seriously as any other form of bullying.

Sadly, there’s very little guarantee that a blogger can properly delete their adolescent ramblings later on in life. Content can continue to haunt a job seeker, thanks to cached pages on search engines and the blogging community’s tendency to borrow content from other sites and republish it as their own.

The ability to publish and distribute one’s own thoughts and ramblings to millions around the world with minimal effort is clearly an attractive premise. But more has to be done to educate young web users (at the very least) about the potential dangers and encourage awareness of ‘digital litter-acy’.

More on this over at i-boy.com, who suggests Facebook can justify moves like this if they’re to continue giving acccess to their services for free.