Global advertising group WPP has bought Schematic, a digital agency employing 255 people in LA with revenues of $29.6 million for the year ended 31st March 2007. The press release says the move “continues WPP’s strategy of developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media.”
An ‘essay’ by Rafat Ali of paidContent which states the bleepin’ obvious about communities. Worth a read even if it is six months old.
Consumer electronics manufacturers and retailers are to miss out on £600m by not connecting with women, says Saatchi & Saatchi report called Lady Geek.
Around 35 per cent of women polled said they’d spend more on gadgets if targeted better or had guidance in stores and on websites.
Perhaps the issues raised in the report may have helped save Future’s Gadget Candy.
Someone from the Handbag.com (or someone claiming to be from Handbag.com – their press office or PR agency?) emailed us last week asking if they could send me a press release about their website. Then didn’t send us the press release.
We’re not going to get all Tom Coates about this, but if you’re going to develop relationships with bloggers, follow up on emails / deliver on promises. Especially when they say they’re happy to receive embargoed press releases.
Mike Butcher, the former editor of digital industry mag New Media Age, has launched a blog called TechCrunch UK with a remit to cover internet and mobile on “this side of the planet.”
Butcher helped launch an original incarnation of the TechCrunch UK site for the first time in 2006, but after what appear to have been some really complex issues, he’s now launched the TechCrunch UK in a blog format.
See Mike’s launch post on TechCrunch UK
If you recall, left NMA a while back to help with the UK edition of the Industry Standard, which closed, then mooted a comeback. He’s since been blogging on his industry related mbites blog (which details his experiences at TechCrunch UK the first time round).
Web Editor / Web Content Editor / Web Designer with HTML, Photoshop and general front end web skills required by major organisation for 1 month contract located Southwark, London.
You will be responsible for proof-reading, editing (for key words etc.) and publishing a range of content to their website.
Candidates will need good HTML, Photoshop and general front end skills as well good attention to detail and excellent written communication skills. Ideally your back ground will include adding and managing content via CMS systems.
This is a 2 month contract paying up to £120.00 per day; candidates must be able to start Tuesday 11 September.
Not everyone opts for the shock and awe approach of Aleksey Vayner’s video CV, but many younger users may be in danger of indirectly damaging their own employment prospects hundreds of times over, without realising it, thanks to blog entries that would horrify even the most progressive of human resources departments.
Sadly, there’s very little guarantee that a blogger can properly delete their adolescent ramblings later on in life. Content can continue to haunt a job seeker, thanks to cached pages on search engines and the blogging community’s tendency to borrow content from other sites and republish it as their own.
The ability to publish and distribute one’s own thoughts and ramblings to millions around the world with minimal effort is clearly an attractive premise. But more has to be done to educate young web users (at the very least) about the potential dangers and encourage awareness of ‘digital litter-acy’.