Brands missing out by not connecting with ‘Lady geeks’

Consumer electronics manufacturers and retailers are to miss out on £600m by not connecting with women, says Saatchi & Saatchi report called Lady Geek.

Around 35 per cent of women polled said they’d spend more on gadgets if targeted better or had guidance in stores and on websites.

Perhaps the issues raised in the report may have helped save Future’s Gadget Candy.