Editorial posts off-shored to India – time to panic?

The off-shoring of call centre, accounting and admin operations are the norm in Britain’s modern economy, but we nearly dropped our cup of Twinnings when we heard that AOL is considering ‘right-sizing’ it’s operations and moving a number of editorial support roles to India. According to paidContent, sub-editor and HTML roles are specifically being affected.

Off-shoring has always been a threat for any operational staff, but hasn’t there always been an assumption that editorial roles were in some way ‘safe’? Why? Because of the requirement for staff to have a full grasp of their readers’ culture? The assumption that a writer is required to have English as their first language and (mistakenly) assuming that there are very few of these skills in India?

Web publishers are probably watching the outcome of this operational shift very closely. As are ad sales teams no doubt…