MediaGuardian changes PDA digital content blog after a week

We notice Mediaguardian has changed the name of its PDA blog to ‘Digital Content’ in the site’s navigation and URL, only days after its launch. Why? Anything to do with our blog post about the odd choice of ‘PDA’ only the other day? Anything to do with users not knowing what on earth ‘PDA’ stands for in this context? What does the blog’s PDA stand for? Please tell us.

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