Monthly Archives: October 2007

Blyk – so good, Telegraph digital director jumps ship

Blyk, the new ad funded mobile operator for 16-24 year olds looks set to be huge. So much so that the Daily Telegraph’s director of new media, Shaun Gregory, has left the group to join the pan European operator as chief exectuive – after just one year in the job.

Read more about Blyk on its new website – and while you’re there, why not see if you can find anything which explains how Blyk will stop people putting in fake date of births to get free texts and call time.

FT’s David Bowen: social networks and Burmese unrest.

Wikipedia was just as powerful a distribution tool as social networks and blogs for recent Burma buzz, and amazingly, out-scooped many sites, says Bowen.

Surprisingly, searches on YouTube yielded very little (aside from a TV ad for Halo 3 and something called ‘Gayfight!’)

Read David Bowen’s full post on ‘How social networks contribute to regime change‘. digital strategy – by pda’s Mark Sweney

Interesting post by the MediaGuardian’s digital content blog – but we’re still no clearer on what’s going on with’s online gaming strategy.

Two months ago it was like, yes, the ITV Play TV channel has gone, but rest assured the lucrative brand will live on at with added value video, online gambling and so on. But looking at the site just today, there’s no reference to the ITV Play brand at all, with only the odd show (e.g. Glitterball) sitting in a section called ‘Games’ (which is a poorly worded title in our opinion – is this like Yahoo Games’ chess or is it online gambling? Someone show me a word I associatie with GAMING or GAMBLING before I scan over it and ignore it completely). Okay, we found the gaming section eventually, but it took an age to find it.

By the way – is it us or do the blog profile pics for Mark Sweney and Jemima Kiss look like they’ve been taken from a TopShop Autumn/Winter campaign?

There’s also some weird stuff going on with the blog’s style sheets – column text is being bumped down the page by large pics. And Jemima’s posts don’t appear to favour spacing between paragraphs.

MediaGuardian launches PDA digital content blog

At last – MediaGuardian appears to have sorted out the mess that was Digital Digest and put together a shiny new blog. Look – it has it’s own brand and everything. But what does PDA stand for? Please don’t let it be ‘Personal Digital Assistant’…
Actually, should we even be posting about this given that ‘pda: the digital content blog’ is technically a competitor? Okay, we’re Ronnie Corbett to the Guardian’s Ricky Gervais (ie smallfry), but the team at the newly launched paidContent UK must be feeling a little damp right now…

Yahoo to sell Kelkoo – why?

The FT reports that Yahoo is looking at the disposal (in part / fully?) of its European shopping comparison site Kelkoo. Paying $575 million for the site in 2004, the company is looking to give the site more independence.

Nothing to do with the fact that a new comparison website seems to be launching every week, be it for insurance, utilities or retail. And when someone like Tesco even decides to join the party, it’s probably time to exit at the top of your game. is a JV between Tesco and Royal Bank of Scotland, the supermarket’s financial services products partner.