How to create a content matrix – advice

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A good content matrix can make all the difference when launching a website. Given that delays in content production is often cited as one of the most common reasons a launch date slips, it can even have a positive effect on your career. As in not being sacked.

A content matrix, usually an Excel spreadsheet, ensures the smooth running of the content production or migration process.

The matrix is managed by a content editor, producer or project manager and aims to track all elements of the content development process, page by page.

Used in conjunction with sitemaps and wireframes (preferably ones which have been signed off) , the matrix includes elements such as a page’s title, description and purpose, production status, related links and micro-content like metadata and alt text.

It should also detail who will be providing the content, the content source, who owns the content, any sign off processes, language or format information and, most importantly, all deadlines for delivery.

If you detail all of the above, you should have a clear critical path of content delivery and launch the site on time.

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