What makes a successful social marketing campaign?

Evan Gerber provides some good common sense advice on social media marketing in iMedia Connection.

In summary:

  • Don’t do social marketing unless it’s part of a larger campaign
  • Don’t do it unless you’re offering users something truly worth visiting – more than once
  • Don’t do it unless you have resource to update and communicate with users
  • Be aware that users don’t want too many widgets or Facebook apps on their page
  • Weigh up the short term benefits with the long term maintenance requirements

Read ‘Avoid these Facebook faux pas‘ in full.

Sign up for contentcontent’s email newsletter