giving Monkeymag a run for its money

Big fan of

Despite the odd navigation, it’s a no-nonsense, boiled down version of a lad’s mag – only without the endless references to norks (whatever they are – female narcotics officers?).

BrandRepublic now reports that the site’s attracting 15,000 new users a month, which is seriously impressive. Staff at Dennis’ take note.

If it could just attract more A-lister interviews (not limited to Hollywood celebs) and do more in the business and career space, I’d read it every day. This means touching on, but that’s not a huge problem as its web content has yet to mirror the quality of its print title.

Set up by ex-Men’s Health staffer Will Callaghan in March 2006, the site shows its real value once you get hooked on its refreshingly non-abusive messageboards.

5 thoughts on “ giving Monkeymag a run for its money

  1. Will Callaghan

    Hi Kenobi,

    Thanks so much for the glowing review.

    We’ve made a start on the careers front with answers from a top expert, but agree that there’s so much more we could be doing – it’d be great to hear your ideas.

    I know what you mean about A-lister interviews pulling people in, but we’ve always been about real blokes to be honest. We’ve put quite a few of our readers on the homepage but a celeb would have to be doing something pretty special for us to consider it.

    Navigation – it’s not perfect but we don’t have Monkeymag’s budget 🙂 Again, mail me with what you’d like to see.

    You mention at the top of your piece – unfortunately someone beat us to that URL!

    I was consulting at Haymarket – helping out on the Community front. My last staffer role was at Men’s Health where I ran their digital side for five years.

    Looking forward to hearing from you.

    All the best,


  2. kenobi

    Thanks Will – it’s a nice site.

    Happy to correct the errors you pointed out. Shame about the URL – but something tells me I might regret looking at it.

    Nav wise, I think I was initially confused by the forum being placed on the same level as the magazine content. I realise the user debate IS the content in Mansized, but I couldn’t always work out the logic of which sections I was jumping to and from as I explored the site. I’ve since grown accustomed to it, so no big problem here.

    On the careers front, I think there’d be value in kicking off some CPD articles – in both a learning and career development sense. Day in the life of a web designer / head hunter / (insert typical user’s career aspiration here). ‘So you want to start your own business?’ and so on.

    All completely off the top of my head and appealing to me – not tested at all, and perhaps even dull to anyone under 34 years old.

    Anyway, keep up the great work Will. May your well of advertising never dry up.

    Ah – on that point: what, aside from advertising and email list rentals, do you see delivering good revenues for Mansized in the future? Would you ever dabble in – gasp – print for example?

  3. Will Callaghan

    Hey Kenobi, – let’s just say it’s not on my list of bookmarks 🙂

    Nav – ever since my Northcliffe days (before MH) I’ve been a firm believer of giving user comment the same prominence as content we produce ourselves. We’ve actually taken it a step further with Mansized in that some posters have become reviewers and experts (only ones with the right credentials of course!)

    Careers – thanks for your thoughts. I’d read such articles and I’m sure many other readers would so I’ll do my best to kick these off.

    Revenues – Display ads continue to work for us. We don’t rent our lists and have no plans to. I’ve never seen a mag type site make affiliate revs work, but I think it’s down to execution not the principle.

    Print – I think a weekly Mansized mag could bring a lot to the experience, but men’s lifestyle mags (free/ paid for, weeklies/ monthlies) are having such a torrid time at the moment I’m quite happy we’re a website.

    How I found you – I google ‘Mansized’ a lot 🙂

  4. Nike Air Max 2014 Mens Has It's Own Features.

    I was wondering if you ever considered changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two images. Maybe you could space it out better?

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