2 thoughts on “Why good content is like a romance novel – and other gems

  1. xyb

    hahaha! Oh my! “More that Words” was the biggest load of crap song *ever*! Does that mean copywriting is a load of crap?? I certainly hope not, or I’ll be forced into traditional book publishing!

    Although you make a good point — there’s copywriting, and then there’s *good content*. Good content goes beyond words to reach out and grab someone right where it should.

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