I like this website. I like linear websites. Websites that are linear – I like.
The Enfatico story – which is what this website is: a narrative – is well written and immersive. I winced a little at ‘reinventing the client-agency model in a zero-legacy environment’. But to be fair, I got the point.
If you didn’t already know, Enfatico is the new name for the bespoke agency that WPP developed its work on Dell. The reasoning behind it being that the tailored ‘agency’ worked so well, it’s now going to see how it works with other clients.
Industry opinion about the choice of name appears to be divided on Brand Republic’s newly launched boards.
The pros and cons of Microsoft’s cash back searches are well documented on far better blogs than contentcontent (just).
But this new search strategy could be an example of how Microsoft are trying to convince advertisers that paid search ads (ie Google’s) aren’t the be all and end all of search.
As well as the cash back search, it’s also worth watching Microsoft’s efforts in tracking and ‘engagement mapping’ tools which they’re supposed to be rolling out.
These tools (which MS bought as part of the aQuantive / Avenue A Razorfish purchase) claim to give online retailers a better picture of what ads or web content a user saw before they purchased a product on their site. The value being that not all purchases are made via paid search ads – display ads and other web content could inspire that purchasing decision.
Of course Doubleclick has being doing this kind of thing for years (which Google owns). It’ll be interesting to see how Microsoft’s product offer will improve on Doubleclick’s offer.
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Here’s a nice round-up post of social media campaigns by car / automotive manufacturers by Jeremiah Owyang.
The potential for offering exclusive services via gaming platforms’ closed networks is huge and has been talked about for years. Now it’s here.
This begs an obvious question – when and what is Microsoft going to offer members of its Xbox Live network, beyond the current offer of short film downloads and exclusive games content?
Read more about Sony’s online mag offer, Qore (ooh, edgy).