Monthly Archives: July 2008

Word of the day: Masstige

Masstige is a marketing term forged from the worrds mass and prestige. Masstige products are defined as ‘premium but attainable,’ in that they’re a luxury products but they’re sold at an attainable price between mid-market and super premium.

So now you know. What insight.

Xbox Live and Netflix offer film downloads

One question that remains unanswered in paidContent’s original story is this: will users of Xbox Live living outside the US be able to view these films? Or will they get a ‘Sorry – wrong territory’ message that UK users often get when trying to view video content on many US news and broadcast channel sites? Can someone at Microsoft let us know? Will we have to wait for a Microsoft EU deal with Lovefilm or someone similar?

[via paidContent]

Social media job titles

Does social media need to prove itself like SEO did a few years ago? That’s the question discussed on Jeremiah Owyang’s blog about social media job titles.

Social media may have reached a tipping point for consumers, but for business, I’m not so sure. Would your boss / marketing director / MD go out of their way to employ a dedicated social media expert, like they would an SEO or mobile web expert?

Is web content production like programming?

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A friend in the web industry recently admitted that she didn’t ‘get’ content production.

After I’d picked myself up off the floor, I thought I’d post something helpful but enlightening on their behalf.

I suggested to the person that they might find it useful if they compared content production to something they’re more familiar with – like technical development and the programming process.
After all, the technical development process depends on:

  • A detailed brief from the client or PM for the programmer’s (editor’s) background
  • An up to date IA / sitemap to map out the solution and gauge the work required
  • A functional spec (in an editor’s case, a content plan or strategy which outlines each section and page)
  • A sufficient lead in time to write code (or copy). After all, like rushed code, rushed content will not work

Feel free to add anything else you think will help with our cause. In the meantime, it can never hurt to read the insightful Cure for Content-Delay Syndrome on A List Apart.

Felix Dennis and “schmuck insurance”

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Publisher and part time poet Felix Dennis has apparently learned something new during negotiations to buy the rights of a US magazine.

The Press Gazette reports that Dennis told Folio magazine that he is in talks to buy the foreign print and digital rights of the US based mag. Although he ain’t saying which one, he thinks the “respectable” but “tedious” title will sell well in India, China and Russia. Must be a finance or investment related title then.

Anyway, during the negotiations, Dennis said he learned a new phrase – “schmuck insurance” – namely, a provision by the US publisher that Dennis won’t just redesign the magazine and “flip” the mag for millions more 5-10 years down the line.

Five or 10 years?! How much insurance do they want?

[Via Press Gazette]

Blame Sir Clive Sinclair for this blog

I hold the ZX81 entirely responsible for my career in digital media.

You see, after waiting weeks for my first computer to arrive from the catalogue (remember them?), I soon realised that none of the games would load because the audio leads from the tape cassette player to my ZX81 didn’t work properly.

Only, instead of telling my parents to send it back to the catalogue, for some unknown reason I decided to ignore the games completely and learned how to program games for myself.

I was clearly an odd child. I also remember being an avid collector of novelty keyrings and old copies of Look-In magazine.

On that bombshell, BBC Radio 4 has posted an audio interview with the inventor of the ZX81, Sir Clive Sinclair. He still thinks we’ll all be driving around in flying cars y’know. Bless.

Chris Morris and the CERN particle smasher

CERN

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I’m still surprised by how few people have heard of the CERN science project.

Perhaps that’s a good thing given the initial panic about the potential for the earth to be swallowed up by a black hole.

Anyhoo, the Guardian yesterday published a special supplment on the project, complete with a truly bizarre article by Chris Morris (of BrassEye and Nathan Barley fame).

Read his article: Massive bosons blew my unit

Also, listen to a CERN podcast about his visit.