Avenue A and Pluck to pull in social media content to ads

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Are we about to see someone make some decent money from social media and user generated content?

Imagine it – a banner ad with (real time?) authentic user reviews and comments about the product or service. One question: will all genuine and authentic reviews and user comments be used or will only the best comments be cherry picked? As a previous post about Reevoo emphasised, consumers are pretty savvy when it comes to evaluating recommendations’ provenance.

Read more about Avenue A | Razorfish’s and Pluck’s strategy.

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