Using PPC ads on search engines to exploit a highly searched-for topic in the news is always going to be a tricky topic for brands.
For example, most brands decided against posting PPC ads to exploit the millions of searches for ‘phone hacking’ during the The News of the World scandal. Actually, when I say most brands, I exclude law firms – they were all over it eg ‘Has your phone been tapped?’
Anyway, now for something completely different.
Today’s Metro (front page):
Today’s / the same edition of Metro (page 27):