Great article in the Guardian about the future of cloud computing trends for 2014.
In true Guardian style, here’s a digested, digested read of the article:
Cloud will enable your content to follow you wherever you go and cloud based analytics enhances the offline world in the form of sensors monitoring stuff going on in the home. Cloud allows everyone to become a media company so a football club can offer content outside of the two hour fun on the pitch.
Faster and faster, cloud moves data processing to real-time
Perhaps the most interesting area is big data and how it helps real-time recommendations like ‘other people in your network are reading X’ but also that Channel 4 is using second-screen data (ie twitter trends etc) to augment TV watching and that Netflix processes over 40bn events *a day* using real-time analytics.
Not quite content marketing but just had to say hats off to RSPB and their digital marketing team of late.
For whatever reason, I visited a RSPB website which offered a free bird spotting kit for children (think I learned about it via a ‘free stuff’ type website / email alert). Ever since then, it feels like I’m being stalked by nature. I go on a blog, I see an offer for a free guide on ‘Giving nature a home’. I visit a cloud based calendar tool and I see a banner about saving nature while I shop at the RSPB e-commerce store. All part of the Google Display Network no doubt.
The RSPB’s remarketing could have been really annoying, but thanks to some varied offers in banner ads (and some great nature photography – the Gannet is my favourite so far), I’m now seeking them out and looking at what other animals I’ll soon be able to spot.
I’m assuming the new strategy has something to do with the RPSB’s new Fundraising and Communications Director, Beth Thoren.
Just seen this new ad – an RSPB lottery / raffle?!
Marketing departments up and down the nation are slowly realising the potential of inbound marketing vs outbound marketing. Put simply, tactics which improve your chances of being found by your customers are just as important – if not more so – than simply broadcasting your sales message to prospects. Well, that’s the idea anyway. Of course, it’s important to pursue a strategy which observes the importance of both inbound and outbound.
Anyway, if you’re in need of a good infographic which explains this balance and which tools to use, then you’re in luck: those helpful chaps at Smart Insights have flagged up a nice infographic by Salesforce pardot.
Source: Smart Insights
Need to decide which tactic works best in your content marketing strategy? Look no further – found this great example below.
Source: Smart Insights
Finding it really difficult to get a good list of search landing page examples for B2B? Me too. I’ll post more examples when I find them (or someone helpfully posts them in my comments below) but here’s a good starter for 10 case study from the Conversion Rate Experts called ‘Secrets of the Million Dollar Landing Page’.
Okay, so the claim is a little controversial, but it’s nonetheless a good walk-through of the landing page / conversion rate optimisation process.
Source: Conversion Rate Experts – seomoz case study