Marketing departments up and down the nation are slowly realising the potential of inbound marketing vs outbound marketing. Put simply, tactics which improve your chances of being found by your customers are just as important – if not more so – than simply broadcasting your sales message to prospects. Well, that’s the idea anyway. Of course, it’s important to pursue a strategy which observes the importance of both inbound and outbound.
Anyway, if you’re in need of a good infographic which explains this balance and which tools to use, then you’re in luck: those helpful chaps at Smart Insights have flagged up a nice infographic by Salesforce pardot.
Source: Smart Insights