Not quite content marketing but just had to say hats off to RSPB and their digital marketing team of late.
For whatever reason, I visited a RSPB website which offered a free bird spotting kit for children (think I learned about it via a ‘free stuff’ type website / email alert). Ever since then, it feels like I’m being stalked by nature. I go on a blog, I see an offer for a free guide on ‘Giving nature a home’. I visit a cloud based calendar tool and I see a banner about saving nature while I shop at the RSPB e-commerce store. All part of the Google Display Network no doubt.
The RSPB’s remarketing could have been really annoying, but thanks to some varied offers in banner ads (and some great nature photography – the Gannet is my favourite so far), I’m now seeking them out and looking at what other animals I’ll soon be able to spot.
I’m assuming the new strategy has something to do with the RPSB’s new Fundraising and Communications Director, Beth Thoren.
Just seen this new ad – an RSPB lottery / raffle?!