Category Archives: Content strategy

“I’m Paris Hilton and I approve this message cos it’s totally hot”

'Fierce. Female. F***ing. Fabulous.'

BitchBuzz's succinct Twitter biog: 'Fierce. Female. F***ing. Fabulous.'

Watch Paris Hilton talk about US energy policy. No, really. I spotted this via BitchBuzz, which is today due to launch a new take on websites aimed at women. Best of luck with the launch BitchBuzz. i think I know who runs this, but I’m not sure they want that to be public domain. Anyone shed any light?

Visit BitchBuzz.com

Web traffic growth for Nuts, Loaded et al

NME.com doing well in the fiercely competitive music sector

NME.com doing well in the fiercely competitive music sector

No real surprise for IPC Media given that the lads mags demographic is made up of heavy internet users. But the growth stats are impressive – Nuts.co.uk gained 121 per cent more users year on year, while Loaded grew by 51 per cent. NME.com continues to gain strength on the web with 107 per cent year on year user growth. The growth has been attributed to the integration of video and social networking features.

[via MediaGuardian]

New Comet website dabbles in publishing

Comet's beta site ramps up content production

Comet's beta site ramps up content production

Comet’s released its beta e-commerce site. Why is it this interesting? Well, they appear to be doing a bit of a ‘Which?’ magazine and become a content producer in their own right. A large part of the site is dedicated to a ‘Knowledge centre’ of articles which looks like an attempt to help their core audience navigate their way around increasingly hi-tech (and increasingly confusing) consumer goods.

You’ll be pleased to hear they’ve resisted the urge to include a carousel of washing machine products on their homepage. Well, nearly. Alas, there are still no prominent Amazon-like ‘warts and all’ product reviews, which would have been brave but brilliant. Instead they’ve teamed up with independent reviews site reevoo, which I can only guess they’ve done to avoid any flack from its suppliers. But how will this work exactly? Will Comet select which reviews to show from this third-party site? How would customers react if not all positive AND negative reviews were shown?

Take a look at the Comet beta site: http://www.comet.co.uk/shopcomet/betahomePage.do?zone_id=13

Business Week invests in citizen journalism and user engagement

Well, peel me like a beetroot and pickle me in brine – a publisher has woken up to the value of developing long term relationships with blog post commenters.
Backed up by a dedicated strategy and senior member of staff, prime commenters are to be cultivated and paid (yes, paid) to not only write articles, but also take part in wider news production. Hello user centred design!
I’m also excited aboout this content strategy because it has a good chance of taking off, thanks to the calibre of the commenters they’re looking to work with – namely high profile CEOs and directors. Users will actively seek out their content. B2B publishers should take note, as should consumer media owners: citizen journalism doesn’t begin and end with the Guardian’s Comment is Free.
Read more about Business Week’s citizen journalism content strategy [via paidContent]

How to create a content matrix – advice

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A good content matrix can make all the difference when launching a website. Given that delays in content production is often cited as one of the most common reasons a launch date slips, it can even have a positive effect on your career. As in not being sacked.

A content matrix, usually an Excel spreadsheet, ensures the smooth running of the content production or migration process.

The matrix is managed by a content editor, producer or project manager and aims to track all elements of the content development process, page by page.

Used in conjunction with sitemaps and wireframes (preferably ones which have been signed off) , the matrix includes elements such as a page’s title, description and purpose, production status, related links and micro-content like metadata and alt text.

It should also detail who will be providing the content, the content source, who owns the content, any sign off processes, language or format information and, most importantly, all deadlines for delivery.

If you detail all of the above, you should have a clear critical path of content delivery and launch the site on time.