Category Archives: Display

Mailchimp for Agencies – unique banner ad approach

Mailchimp is famous for its ‘ker-azy’ approach to marketing (well it is in our house anyway). But I’ve just seen something from them which puzzled me.

See below an example of a strange skyscraper display ad for Mailchimp which takes a leaderboard image and rotates it 90 degrees to make a skyscraper.

Mailchimp malarkiness – or an example of lazy web design in action?

mailchimp

My Mailchimp maverick idea was then scotched somewhat when I clicked on the banner and was taken to a dedicated landing page (below).

Mailchimp home

Okay, coffee cups. Agencies drink coffee. And desks within agencies are usually looking a little funky by the end of a hectic day. But what am I expected to do with the cups on this page? Rolling over them or clicking them does nothing.

I’m a little surprised by this unusually non-amusing and less than intuitive user experience. What’s the idea behind this Mailchimp?

RSPB Digital Marketing & Remarketing for ‘Giving Nature A Home’

Not quite content marketing but just had to say hats off to RSPB and their digital marketing team of late.

Why? Remarketing.

For whatever reason, I visited a RSPB website which offered a free bird spotting kit for children (think I learned about it via a ‘free stuff’ type website / email alert). Ever since then, it feels like I’m being stalked by nature. I go on a blog, I see an offer for a free guide on ‘Giving nature a home’. I visit a cloud based calendar tool and I see a banner about saving nature while I shop at the RSPB e-commerce store. All part of the Google Display Network no doubt.

The RSPB’s remarketing could have been really annoying, but thanks to some varied offers in banner ads (and some great nature photography – the Gannet is my favourite so far), I’m now seeking them out and looking at what other animals I’ll soon be able to spot.

rspb

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Great stuff.

I’m assuming the new strategy has something to do with the RPSB’s new Fundraising and Communications Director, Beth Thoren.

***UPDATE***

Just seen this new ad – an RSPB lottery / raffle?!

rspb4

Birra Moretti

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Using PPC ads on search engines to exploit a highly searched-for topic in the news is always going to be a tricky topic for brands.

For example, most brands decided against posting PPC ads to exploit the millions of searches for ‘phone hacking’ during the The News of the World scandal. Actually, when I say most brands, I exclude law firms – they were all over it eg ‘Has your phone been tapped?’

Anyway, now for something completely different.

Today’s Metro (front page):

Amy Winehouse dies story in Metro

Front page of Metro

Today’s / the same edition of Metro (page 27):

Birra Moretti print ad

Birra Moretti print ad