Tag Archives: AOL

VideoJug works with MySpace

We love VideoJug. It’s a perfect example of how the web can provide genuine value for users.

This morning’s City A.M. reports that VideoJug’s now teamed up with MySpaceTV for a ‘content deal’. That said we can’t find anything about a formal deal, financial terms or revenue share – nor whether any subsequent revenue is passed on to the makers of the videos.

Fair play to VideoJug for continuing to provide balanced advice after the partnership with MySpaceTV – watch VideoJug tips on how to improve your Facebook profile.

If you’re not familiar with VideoJug, they’re a bit like AOL UK’s ‘Show Me’ advice videos.

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Editorial posts off-shored to India – time to panic?

The off-shoring of call centre, accounting and admin operations are the norm in Britain’s modern economy, but we nearly dropped our cup of Twinnings when we heard that AOL is considering ‘right-sizing’ it’s operations and moving a number of editorial support roles to India. According to paidContent, sub-editor and HTML roles are specifically being affected.

Off-shoring has always been a threat for any operational staff, but hasn’t there always been an assumption that editorial roles were in some way ‘safe’? Why? Because of the requirement for staff to have a full grasp of their readers’ culture? The assumption that a writer is required to have English as their first language and (mistakenly) assuming that there are very few of these skills in India?

Web publishers are probably watching the outcome of this operational shift very closely. As are ad sales teams no doubt…

Has Sky bought Mykindaplace.com?

I hear that Sky has now bought teen girls site mykindaplace.com outright.

Mykindaplace.com is a popular site – it’s got a thriving community and has an established footprint as a major publisher. It was founded by Matthew Wright, the celeb showbiz correspondent who left his job at the Mirror to set this and other sites up.

I’d say this deal is more about plugging a hole in its publishing operations. Sky has news sewn up, but lacks expertise in teen content / publishing. It could, for example, provide AOL-like content services for its newly acquired broadband subscribers.

My take on this news: what’s now going to happen to the site’s sister (or should that be brother) site Monkeyslum.com? A much needed revamp?

Teen males are really, really difficult to target online, and so far, efforts in this arena tend to focus on the old (ie stale) games, gadgets and girls approach to publishing. Even the BBC has given up the ghost after ditching male teens as an audience on BBC Teens (now called Slink)

At launch, Monkeyslum.com was (said to be) pulling in 250,000 unique users. Even if that’s still the case, it could do so much more.

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