Tag Archives: bebo

What is OpenSocial and what now for Facebook, MySpace, Bebo users?

Google, all round good egg that it is, is encouraging all social network sites to allow their users to talk to each other. This is good news for users who are having trouble trying to manage all of multiple social sites they subscribe, each one with their own different group of friends.

The project will allow developers to make services more interoperable – one application of the future might be that users be allowed to view and manage their sites via one console.

Many of the social sites have agreed to get involved – which is surprising, given that each one wants to keep their users in their own advertising laden walled garden. That said, this has happened before – none of the many instant messenger products used to be able to talk to each other. Now many of them can, but only because users demanded it. Think about it – why would you sign up to a telephone service which only lets you to call people on the same network? You sign up to talk to your friends and family. If you can’t, you then go to the service which has the widest coverage or one which connects to other networks.

Let’s hope Google’s corporate mantra ‘don’t be evil’ applies to the search giant’s push for OpenSocial adoption by social networks. After all, if anyone knows how to monetise a web services, it’s Google.

Read a new interview with Google’s Kevin Marks, an engineer on the OpenSocial project.

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Newsround on Bebo – better than Kaplinski on MySpace

Welcome to Five News on MySpace

Add to My Profile | More Videos

MySpace is owned by NewsCorp, which owns BSkyB, which runs Sky News, which produces news for Five, which…

You get the picture. So why is the Five News / MySpaceTV story being touted as a huge deal across media outlets. Is it the ‘Kaplinski effect’?

It’ll be interesting to see how the bulletin gets around teens complete and utter disinterest in anything newsy. A teen friendly running order? Will reports resemble a slightly older version of the BBC’s Newsround?

Come to think of it, why doesn’t the BBC extend its recent Radio1 partnership with social networking site Bebo and broadcast Newsround to its users? A perfect target audience for this show wethinks.

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How to attract users to your website – Bebo style

Getting people to visit your site is easy. Getting niche audiences to visit your site is even easier.

Ask Bebo. They’ve has teamed up with the BBC’s Radio 1 to screen a special episode of the social network’s online drama series ‘KateModern’. The episode will feature bands featured from Radio 1’s Live Lounge of Sunday.

This is a classic example of the value of giving your core audience targeted content. Host something worth visiting – really worth visiting – and they’ll visit you. Seriously – ask E4 and its ongoing huge MySpace Skins campaign which features exclusive video content before TV broadcast. Not got a TV production crew to hand? Fear not, why not try allowing users exlcusive access to a party / rave via your MySpace profile, as per E4’s own Skins’ party invite on its MySpace profile.

Social networks and teens: Wrecking youth clubs

Social networks may harm the already challenging task of getting young people to join community projects according to a report by Big Lottery Fund Scotland.

While young people interviewed for the report said they were still interested in local face to face group initiatives, many said they preferred to spend time exploring online groups.

A lack of time among teenagers was blamed for the lack of interest, but the report wasn’t all dot doom and gloom. Sites like MySpace, the report said, “gave young people a chance to interact and communicate with other, find out information and learn about new things.”

Fortunately, the report also recognised the value of the web for those in rural areas facing transport issues, as it “gave them a chance to chat with people from long distances who they wouldn’t be able to talk to face-to-face.”

Our two penneth on the report? So much more could be done to build on the huge popularity of online platforms. Even go so far as to partner with them, rather than try to compete with them.

Use them to bring young people together offline at computer clubs. We’re not suggesting Islington Council youth clubs start a flashmob, but why not start some ‘how to’ youth club sessions on modding your MySpace or Bebo profile?

We all want to be popular and get more friends to visit and join our online groups – so show teens how, along with value-ad advice on web safety and walk throughs of local health and career information websites they can explore further in their own time, should the need arise.

Read more about the New Communities report at Big Lottery Fund Scotland

Advertisers – how to audit a site for your ads

Another day, another post about iMedia Connection. But this is genuinely useful.

As I said in my recent post about the Facebook advertising ‘storm’, advertisers have always been at risk of being placed on a page with objectionable content. It happened a while back with another major portal apparently.

Read the ad audit article in full.

Advertisers drop social networking – so what?

It had to happen. The AA, Vodafone and other major brands are experiencing first hand the risks of advertising on a popular but unregulated platform.

Many have doubted social networking and its ability to monetise products for months, but this is surely going to add airplane fuel to the fire. The one clear revenue stream they had has now been undermined.

Surprisingly, this is nothing new when it comes to websites – even for traditional ‘magazine’ sites which create and monitor their content. Brands are happy to advertise on envelope pushing magazines because they are assured by a publisher’s commitment to churn out ‘responsible’ and controlled content. But if a media buyer or brand ever feels a publisher’s gone too far (whether it be links to external user generated content or staff produced copy), ads will be pulled. Remember ads being pulled from Monkeymag.co.uk?

Websites like Facebook and MySpace are in a tricky position – more monitoring and censorship will see audiences up sticks and move to another less regulated platform. Smug web purists will, of course, tut out the usual observation that this is a perfect example of why the ‘people’s web’ can’t be monetised. But given that they still think the moon landing didn’t really happen, let’s ignore them for the time being and pretend revenue is a crucial factor in web innovation.

So – what are the real alternatives to revenue? Subscriptions? User data mining and market intelligence consultancy?

I’m going to suggest that very little will change. Except that ads will be relegated to safe pages (log in screens, home pages and section home pages e.g. MySpace.com/music). Like a magazine, these ads will sit next to content that’s been selected and showcased by a human editorial team.

Who knows? It could even be a money spinner once the panic has settled down – reduce the number of ads and watch those placement fees rise. Expect to see homepages (or bland log in pages for profiles) work much, much harder.
Read more about the ‘Storm over ads on social sites‘ over on Brand Republic.

Yahoo360 brand to disappear and become Mosh?

As tipped on contentcontent back in June, we could be about to see Yahoo decommission its Yahoo360 social networking brand and merge it into something called Mosh.

TechCrunch tips that Mosh (avaible only to Yahoo employees at http://mosh.yahoo.com/) is likely to the final resting place for the portal’s social networking platform Yahoo360 – which was demoted from the home page a little while ago.

Screen shots, if genuine, are very drak and green. Looks like they’re going for the messy MySpace route instead of the ‘clean’ Facebook or Bebo design.

Read more at TechCrunch

Murdoch admits Facebook is gaining ground on MySpace

Nice article in today’s Financial Times about the race between MySpace and Facebook.

According to John Gapper of the FT, Rupert Murdoch was candid with the Wall Street Journal when asked whether newspaper readers were now going to MySpace.

“I wish they were,” was his reply. “They’re all going to Facebook at the moment.”

It’s odd how Bebo now appears to be out of the picture despite recent Hitwise data which asserts that it’s neck and neck with MySpace in the UK. Facebook is, by comparison, way behind both MySpace and Bebo at present.

Could it be that the clean lines of Facebook sit well with the time-poor 30 or 40 somethings of the UK’s press? Expect even more David and Goliath column inches as more discover a less anarchic social networking site. Bless.