Incredible figures for the Mail titles, but this is potentially terrible news for Telegraph readers in more ways than one.
The new figures may ask some to question the Telegraph’s claim about being ‘Britain’s No.1 quality newspaper website’, but the success of the Mail online may encourage the boys over at the Telegraph to pursue an even more inflammatory Mail approach to news.
I’m amazed this or the ‘Britain’s No.1’ claim wasn’t picked up by the Guardian’s digital media reporter when speaking to Edward Roussel, the Telegraph’s digital editor: http://media.guardian.co.uk/newmedia/story/0,,2154828,00.html
We all skim text (which is different to scanning) and very rarely read web page copy word for word.
This is one of the basics for web copywriters / editors, but I just had to share this classic example of how web readers skim page text.
Indulge me by doing this little exercise:
- Visit this page of the Guardian’s Eat Right website
- Read the text on the page as you normally would (or at least try to) if coming to the page anew.
- Come back to this page and read the rest of the article.
Okay. once you’ve visited the page…
How did you get on? What happened when you were faced with the wall of text? Did you skim or scroll down the page until you found something that required less effort to read?
Did you only start reading properly until you got to the first numbered / bolded bullet point?