Comet’s released its beta e-commerce site. Why is it this interesting? Well, they appear to be doing a bit of a ‘Which?’ magazine and become a content producer in their own right. A large part of the site is dedicated to a ‘Knowledge centre’ of articles which looks like an attempt to help their core audience navigate their way around increasingly hi-tech (and increasingly confusing) consumer goods.
You’ll be pleased to hear they’ve resisted the urge to include a carousel of washing machine products on their homepage. Well, nearly. Alas, there are still no prominent Amazon-like ‘warts and all’ product reviews, which would have been brave but brilliant. Instead they’ve teamed up with independent reviews site reevoo, which I can only guess they’ve done to avoid any flack from its suppliers. But how will this work exactly? Will Comet select which reviews to show from this third-party site? How would customers react if not all positive AND negative reviews were shown?
Take a look at the Comet beta site: http://www.comet.co.uk/shopcomet/betahomePage.do?zone_id=13