When it comes to research on email marketing, the web does not disappoint. But instead of relying solely on research, I’m going to do some user testing: what day of the week should contentcontent send out its weekly opinion piece on all things content?
Research we’ve waded through suggests the weekend (er, no) and Friday are the best days. Understandable – Friday allows for more downtime reading Economist City Guides…or Popbitch.
So, I’m going to do my bit for user centred design (kind of) and throw the decision open.
When do you prefer to get email newsletters?
PS. this is aimed at old schoolers who prefer their news in an email alert over RSS and IM.
Has someone at Gamesindustry.biz towers read my post on how to improve their weekly newsletter?
As per my last post, I waffled on for an age on how text could be broken up, bulleted, other alliterative b’s.
Have they taken note of my comments on headings too? The latest newsletter breaks up text with some bold headings…but little else.