Relegating its traditional recipe of z-list babes and shock pics to EMAP’s web vehicles, new editor-in-chief Anthony Noguera is thought to be building on his success with niche interest and high end features in the likes of Arena magazine.
As well as gadgets, PC advice and technology, health and fitness will also feature following succcess with the increasingly popular Men’s Health magazine.
‘After three months of late nights that saw the destruction of 5,000 chocolate digestives and a 30% increase in shares of Nescafe, we’ve cracked it,’ reveals the FHM.com website.
A new broom if ever there was one. All eyes are on Noguera.
Centaur’s digital publisher Stephen Brooks has joined Emap as digital director, lifestyle, Emap Communications.
Brand Republic (owned by Centaur peer Haymarket Publishing) suggests that the move is part of a recent drive to boost Emap’s digital ops – especially if the publisher is to meet its target of doubling digital revenues by the end of 2008.
It seems that things are moving a little faster in the digital department, at last. As per my recent post on print publisher’s God given right to survive online, Brand Republic referred to Emap chairman, Alun Cathcart’s previous comments that the company needs to speed up the execution of its strategy of adapting to audience consumption shifts from traditional to digital media platforms.
Stephen has left a comment to clarify that his position is digital director for EMAP Business, not Consumer. Note to self: triple check anything reported on Brand Republic…