Tag Archives: emap

Mobile publisher diagram looks like Short Circuit robot

Wapfly is helping publishers like EMAP put a stake in the ground for mobile content. Why blog about these guys? Because they’re now helping Condé Nast relaunch GQ, Vogue and Glamour as “off portal” sites, says the Guardian.
A company to keep an eye on. Even if their diagrams do look like the robot from Short Circuit.

Dennis Publishing appoints Viz and Inside Poker man to monkeymag.co.uk

Dennis Publishing has appointed Richard Downey, publishing director of Viz and Inside Poker, to lead web only magazine monekymag.co.uk, after former Emap strategy director James Mallinson left following a company restructure.

Read more on Mad.co.uk

Relaunched FHM to become ‘Arena’

EMAP’s FHM magazine – relaunched today – is thought to be focusing on a content strategy described as ‘Arena meets Men’s Health’.

Relegating its traditional recipe of z-list babes and shock pics to EMAP’s web vehicles, new editor-in-chief Anthony Noguera is thought to be building on his success with niche interest and high end features in the likes of Arena magazine.

As well as gadgets, PC advice and technology, health and fitness will also feature following succcess with the increasingly popular Men’s Health magazine.

A new twist on the agony aunt – 100 year old men advising readers on the finer elements of life.
Arena is now thought to be changing its focus to go more high brow, targeting GQ audiences.
Noguera took over the reigns at FHM in February this year after editor-in-chief Ross Brown left after 10 years at the helm.
The new magazine features a cover which boasts of being ‘Under New Management’. By this, we assume this means Brown is not the only member of staff to no longer be with the magazine.

‘After three months of late nights that saw the destruction of 5,000 chocolate digestives and a 30% increase in shares of Nescafe, we’ve cracked it,’ reveals the FHM.com website.

A new broom if ever there was one. All eyes are on Noguera.

Emap recruits Centaur Media’s digital publisher

Centaur’s digital publisher Stephen Brooks has joined Emap as digital director, lifestyle, Emap Communications.

Brand Republic (owned by Centaur peer Haymarket Publishing) suggests that the move is part of a recent drive to boost Emap’s digital ops – especially if the publisher is to meet its target of doubling digital revenues by the end of 2008.

It seems that things are moving a little faster in the digital department, at last. As per my recent post on print publisher’s God given right to survive online, Brand Republic referred to Emap chairman, Alun Cathcart’s previous comments that the company needs to speed up the execution of its strategy of adapting to audience consumption shifts from traditional to digital media platforms.

***UPDATE***
Stephen has left a comment to clarify that his position is digital director for EMAP Business, not Consumer. Note to self: triple check anything reported on Brand Republic…

Read the fuller piece.