Tag Archives: facebook

Social media marketing – what works / what doesn’t

Forrester’s social media analyst Jeremiah Owyang provides a nice overview of brands which have attempted social media marketing using fan pages, widgets etc.

In a nutshell, activities – like fan pages – need to encourage communication and community building within the social network, not direct them offsite (because, presumably, it interrupts users’ conversations and communication).

One nice example is an Alicia Keys fan page, which revealed exclusive news, events etc. Fans are driven to join, debate, sign up to events, share and so on. I’m assuming this has a lot to do with why and how fans think – such as playing one-upmanship and showing other fans how much of a bigger fan you are.

Read Jermiah’s blog post on Web Strategist

Smarties launches Facebook profile – but will it take off?

Another day, another brand setting up a fan profile on Facebook. But a profile page on Facebook does not a social media campaign make.
At the time of writing, 67 users have signed up to the new Smarties profile, which focuses on the reintroduction of blue smarties. It’s all to do with Spirulina apparently (isn’t that naturally green?)
Will events, photos and video content be enough to create a groundswell? The fact that we’re blogging about it doesn’t count – in the context of this blog we’re professional digital media navel gazers.

What is OpenSocial and what now for Facebook, MySpace, Bebo users?

Google, all round good egg that it is, is encouraging all social network sites to allow their users to talk to each other. This is good news for users who are having trouble trying to manage all of multiple social sites they subscribe, each one with their own different group of friends.

The project will allow developers to make services more interoperable – one application of the future might be that users be allowed to view and manage their sites via one console.

Many of the social sites have agreed to get involved – which is surprising, given that each one wants to keep their users in their own advertising laden walled garden. That said, this has happened before – none of the many instant messenger products used to be able to talk to each other. Now many of them can, but only because users demanded it. Think about it – why would you sign up to a telephone service which only lets you to call people on the same network? You sign up to talk to your friends and family. If you can’t, you then go to the service which has the widest coverage or one which connects to other networks.

Let’s hope Google’s corporate mantra ‘don’t be evil’ applies to the search giant’s push for OpenSocial adoption by social networks. After all, if anyone knows how to monetise a web services, it’s Google.

Read a new interview with Google’s Kevin Marks, an engineer on the OpenSocial project.

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VideoJug works with MySpace

We love VideoJug. It’s a perfect example of how the web can provide genuine value for users.

This morning’s City A.M. reports that VideoJug’s now teamed up with MySpaceTV for a ‘content deal’. That said we can’t find anything about a formal deal, financial terms or revenue share – nor whether any subsequent revenue is passed on to the makers of the videos.

Fair play to VideoJug for continuing to provide balanced advice after the partnership with MySpaceTV – watch VideoJug tips on how to improve your Facebook profile.

If you’re not familiar with VideoJug, they’re a bit like AOL UK’s ‘Show Me’ advice videos.

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When mobile websites change main websites – Facebook’s iPhone site

It happens every time we develop a mobile ‘lite’ version of a client’s website. We boil their website down to the basics for easier use on the mobile web. Then users of the mobile website ask why the main website isn’t as easy to use as the new mobile site.

It happens because all the crap that everyone in the organisation was too scared to do away with is tossed aside because of content and technical limitations of mobile screens. Core functions of the site – the main reasons why users visit the site – are rescued from posture led obscurity and placed right at the start of the user journey. Users can do stuff faster, web copy is made more concise and pages are uncluttered. Ego and indecision go out the window if you’re given very strict technical specifications. Thank you mobile web.

It happens to Facebook according to Wire.com, which says that the social network is redesigning its main website to be more like its mobile iPhone friendly ‘sister’ site.

The iPhone is probably going to open up the mobile web in 2008 after a few false starts (i-mode sites in the UK: where are they now?), but in a way, I do hope mobile screens get no bigger. Less is more when building websites based on user needs and you can’t argue with technical limitations.

This is a big topic for web copy professionals. Having trouble convincing your client to reduce the amount of words (read ‘clutter’ or ‘noise’) on a website? Suggest a mobile version of the site and show them why mobile sites work.

Do you know any examples of mobile websites that have caused change on main websites? Email us.

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“Drama queen” Facebook and deleting your profile

Will Facebook ever let its users delete all traces of their online existence in one easy step, asks tech blog gadgetell.com.

The debate about old blogs, posts and social network profiles coming back to haunt users shows no sign of slowing. It’s no doubt a reaction to the growing concern by now mature job seekers who are worrying that their job applications are being rejected by HR execs because of an anti-Starbucks blog post dating back to a time when Marylin Manson was edgy.

If you don’t know why the Aleksey Vayner story should be read by everyone with a pithy blog or kerazy social network profile, then read this letter in the FT.

Read more gagdetell.com’s post about permanently deleting Facebook profiles.

Watch a video of how to disable Facebook applications (thanks to Jeremiah Owyang of Forrester for the link).

Plaxo.com – social network and email aggregator

Jemima Kiss on the Guardian newspaper’s suggests Facebook is sniffing round it but just how popular will Plaxo be?

Sure, it’s annoying having to create multiple profiles on this week’s most popular website, but after a while don’t people just stop signing up to new sites and stick with one simple one they love. And what’s Plaxo’s value going forward? It needs to keep working with tomorrow’s next big thing just to stay relevant – and not all sites will comply (Facebook being an example).

Hats off for bringing a simple version of an RSS aggregator to the masses (get over it – the majority don’t know or want to know what an RSS reader is / does). But it may not have the draw it needs in order unless it works with everyone.

FT’s David Bowen: social networks and Burmese unrest.

Wikipedia was just as powerful a distribution tool as social networks and blogs for recent Burma buzz, and amazingly, out-scooped many sites, says Bowen.

Surprisingly, searches on YouTube yielded very little (aside from a TV ad for Halo 3 and something called ‘Gayfight!’)

Read David Bowen’s full post on ‘How social networks contribute to regime change‘.