Watch Paris Hilton talk about US energy policy. No, really. I spotted this via BitchBuzz, which is today due to launch a new take on websites aimed at women. Best of luck with the launch BitchBuzz. i think I know who runs this, but I’m not sure they want that to be public domain. Anyone shed any light?
Such successes explain why fashion labels and retailers continue to use customer publishing – an example being Topman’s TOPMANZINE (for the love of god).
The question of what value customer publishing provides to who is way too old (and dull) a debate to have here. But the fact remains, the web now offers new opportunities for brands to develop a destination – and one which isn’t limited to broadcast / top down magazine content.
Ben Sherman’s content aggregation model is a good example of how fashion brands are providing customers with genuinely valuable offers beyond the usual ‘read this edgy article and please buy the t-shirt we mention’ approach. It’s about going beyond TOPMANZINE’s useful ‘Trends’ features. Fashion tips provide genuine value to the customer, but the site as a whole doesn’t go far enough.