Tag Archives: Forrester

Social media marketing – what works / what doesn’t

Forrester’s social media analyst Jeremiah Owyang provides a nice overview of brands which have attempted social media marketing using fan pages, widgets etc.

In a nutshell, activities – like fan pages – need to encourage communication and community building within the social network, not direct them offsite (because, presumably, it interrupts users’ conversations and communication).

One nice example is an Alicia Keys fan page, which revealed exclusive news, events etc. Fans are driven to join, debate, sign up to events, share and so on. I’m assuming this has a lot to do with why and how fans think – such as playing one-upmanship and showing other fans how much of a bigger fan you are.

Read Jermiah’s blog post on Web Strategist

SXSW – When ‘crowds go bad’ and change panelist debate

The big debate about SXSW (not that we were lucky enough to go) seems to be about how audiences in panel sessions were empowered to change the course of panelist debate via Twitter. As I commented on Jeremiah’s Web Strategist blog, it sounded like a flashmob in realtime. And an ambush.

Because Flashmobs only ever seem to happen at Liverpool Street train station, no one has any clue what I’m talking about…

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A day in the life of a Forrester web analyst

A brilliant blog post as ever by Jeremiah, an analyst at research firm Forrester. When does the guy get to sleep exactly? Read more on how Jeremiah spends his time as an analyst

His favourite site? Of all the hundreds of cutting edge websites out there, what did he pick? Drumroll…Twitter.com. Who’da thunk it? An oldie, but still a goodie.

Big site / trend he’s watching? OpenSocial. Big, big changes in store says Jermiah, especially as more content led sites add more social elements to their websites. We agree. Just wish it would all happen quicker.

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How to market a website: Your options, by a Forrester analyst

Need to know how to market your website but don’t know where to begin?

Read on for a comprehensive list of pretty much every (well, nearly) current type of online marketing approach available to you as a marketer.

The list includes: social ads, widget ads, SEO, SEM, invasive marketing, syndication, online massive multiplayer gaming advertising, mobile…the list goes on.

The content post appears on a blog by Jeremiah Owyang, a web strategist / senior analyst at media specialist Forrester Research.

PS. check out the post by Linda Zimmer who suggests adding some ‘pull’ marketing to this list of mainly ‘push’ executions.