Tag Archives: guerilla marketing

Yahoo and a passion centre for women

A ‘passion centre’ in the hobbies and interests sense naturally.

It’s not known whether a Yahoo site targeting women would aggregate content or produce its own but with an editorial staff of 12, it’s most likely going to be the former. No name has been confirmed yet, but ‘Shine’ has been mentioned in Business Week.

Yahoo’s been exploring niche sites or ‘passion centres’ for a while but now it’s going to be big – after all, there are only so many microsites you can launch before things get a bit cluttered.

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Copywriters for ‘green’ websites – give up right now

Once we’d stopped sweating, it dawned on us that this guy’s flippancy over it being too late to stop climate change could actually convince people to do more.

According to ‘climate science maverick’ James Lovelock suggests that we all enjoy life while we can because it’s going to ‘hit the fan’ in 20 years time.

Sheesh. But we’d be interested to hear what Robert Cialdini thinks of this approach to environmental messages.

How to drive traffic to your blog in four easy steps

Getting people to visit your blog or website isn’t rocket science.

  1. Create your blog/forum/website.
  2. Write lots and lots of award winning blog posts.
  3. Visit similar, market leading blogs and forums and contribute lots, adding your original site’s URL/email address.
  4. Watch as people react to your comments and follow the link to your website.

There. The ‘award winning’ bit might be a bit difficult, granted, but do at least make your posts engaging (yes, we hate that word too, but it’s better than ‘good’) and worthy of a click.

Actually, screw all that. Read this blog post by Seth Godin.