Tag Archives: Haymarket Publishing

Mansized.co.uk giving Monkeymag a run for its money

Big fan of Mansized.co.uk.

Despite the odd navigation, it’s a no-nonsense, boiled down version of a lad’s mag – only without the endless references to norks (whatever they are – female narcotics officers?).

BrandRepublic now reports that the site’s attracting 15,000 new users a month, which is seriously impressive. Staff at Dennis’ Monkeymag.co.uk take note.

If it could just attract more A-lister interviews (not limited to Hollywood celebs) and do more in the business and career space, I’d read it every day. This means touching on GQ.com, but that’s not a huge problem as its web content has yet to mirror the quality of its print title.

Set up by ex-Men’s Health staffer Will Callaghan in March 2006, the site shows its real value once you get hooked on its refreshingly non-abusive messageboards.

News Group Newspapers: digital agency review

NGN is reviewing its digital agency arrangements for its tabloids, says Brand Republic.

Interesting news, but this page on Haymarket’s marketing portal has a few other things worth noting.

One: the mid page ad for Getty Images. Spooky. Nothing happens, but the guy pictured is mesmerising with his (engineered) bug eyes and slight movement / shifting on his feet. We clicked on it and went through to the site to see what the bug eyed guy was all about. Clicking an ad is a first for us in months…

Two: breaking exclusives or brave marketing ploy? At the bottom of the story, the line goes: ‘For the full story see next week’s edition of Marketing.’ Next week’s? Blimey – either it’s public domain (in which case, Marketing’s competitors will pick up on it) or someone’s on the BR editorial team has slipped up (unlikely). An interesting approach either way. Wonder how well it works?

The end of Revolution magazine in print?

New media business print mag Revolution is being offered in digital magazine format.

The mag, which is published by Michael Hestletine’s Haymarket Publishing, will be live for July/August’s edition (two months to account for the slow advertising period we imagine) for free as a virtual magazine after partnering with Ceros interface.

A report of the Ceros deal on Haymarket’s own Brand Republic failed to mention how ‘paperless’ the magazine might be in future, as in, will a print version continue to exist? Will one need to exist, now that advertisers are being offered rich media and links to their sites?

If so, will the mag continue as a free download and be funded by ads alone?

Although they feel like a throwback to 1999.com, ‘virtual’ magazines are taking off among publishers – perhaps because their ads are easier to sell. Advertisers ‘get’ the traditional quarter/half/full page ad slots.

It’s doubtful that Haymarket would go to all the trouble of laying out the mag only to pull the print version, but let’s wait and see.

Wonder what the team at Centaur’s New Media Age make of all this?
Update (15/10/07): At least one member of Centaur staff has read this post. Care to comment?