A friend in the web industry recently admitted that she didn’t ‘get’ content production.
After I’d picked myself up off the floor, I thought I’d post something helpful but enlightening on their behalf.
I suggested to the person that they might find it useful if they compared content production to something they’re more familiar with – like technical development and the programming process.
After all, the technical development process depends on:
- A detailed brief from the client or PM for the programmer’s (editor’s) background
- An up to date IA / sitemap to map out the solution and gauge the work required
- A functional spec (in an editor’s case, a content plan or strategy which outlines each section and page)
- A sufficient lead in time to write code (or copy). After all, like rushed code, rushed content will not work
Feel free to add anything else you think will help with our cause. In the meantime, it can never hurt to read the insightful Cure for Content-Delay Syndrome on A List Apart.