Tag Archives: SMD Publishing

How will Murdoch exploit digital marketing?

Interesting piece from iMedia Connection today, mainly for the commentary on Murdoch’s purchase of MySpace and how he intends to queeze revenues out of it.

Interesting to read about the focus on online ads, but what about its plans for non-ad revenues?

FRONT magazine ditched…well, for December anyway

Greg Casewell, operations manager of SMD Publishing has told the Guardian that it abandoned its January issue of lads’ mag FRONT because of IT issues caused by an office move.

The next issue is now reportedly due for publication at the end of January – dispelling rumours that the magazine was being folded by new owner SMD (website anyone?) after buying FRONT, Hot Dog and DVD World from Highbury House at the beginning of 2006.

It’ll be interesting to see what SMD does to salvage its relationship with its advertisers. And how will its readers react to the missing issue? More importantly, will they have noticed?

For an insight into the SMD team, take a look at this undated/unattributed article by Media Week

Source: Guardian (registration required)