Consumer electronics manufacturers and retailers are to miss out on £600m by not connecting with women, says Saatchi & Saatchi report called Lady Geek.
Around 35 per cent of women polled said they’d spend more on gadgets if targeted better or had guidance in stores and on websites.
Perhaps the issues raised in the report may have helped save Future’s Gadget Candy.
Is it competion in the market or is it really tricky to specifically target women with dedicated tech content?
Who knows why Future Publishing may have decided to fold its female blog Gadget Candy.com into T3, after two years of churning it out.
Strong competition from Popgadget and Shiny Media’s popular Shiny Shiny blog could have been a factor in the blogs relegation to a column inT3.
Read more at paidContent.org:UK (which is already pumping out must-read content in its first week – congrats!).